AN EXAMINATION OF CONSUMERS' PERCEPTIONS OF PURPOSE AND CONTENT OF CORRECTIVE ADVERTISING.
| Autor: | Belch, George E.1, Belch, Michael A.1, Settle, Robert B.1, De Lucchi, Lisa M.1 |
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| Zdroj: | Advances in Consumer Research. 1982, Vol. 9 Issue 1, p327-332. 6p. 5 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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