CONSUMER SOCIALIZATION FACTORS IN A PATRONAGE MODEL OF CONSUMER BEHAVIOR.
| Autor: | Darden, William R.1, Darden, Donna K.1, Howell, Roy2, Miller, Shirley J.1 |
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| Zdroj: | Advances in Consumer Research. 1981, Vol. 8 Issue 1, p655-661. 7p. 1 Diagram. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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