THE EFFECTS OF RECALL ON BELIEF CHANGE: THE CORRECTIVE ADVERTISING CHANGE.
| Autor: | Allison, Neil K.1, Mizerski, Richard W.2 |
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| Zdroj: | Advances in Consumer Research. 1981, Vol. 8 Issue 1, p419-422. 4p. 2 Charts. |
| Databáze: | Business Source Ultimate |
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