Root, Root, Root for Home Team?: An Image Theory Explanation of Fan Behavior in Transplant-Heavy Markets.
| Autor: | Clark, John S.1, Schimmel, Kurt2, Synowka, Dave1 |
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| Zdroj: | Sport Marketing Quarterly. 2002, Vol. 11 Issue 1, p61. 4p. 1 Diagram. |
| Databáze: | Business Source Ultimate |
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