DOES CONSUMPTION KNOW NO LIMITS? THE MODERATING ROLE OF SATIATION IN DETERMINING CUSTOMER REPURCHASE.
| Autor: | Voss, Glenn B.1, Godfrey, Andrea L.2 andrea.godfrey@ucr.edu, Seiders, Kathleen3 |
|---|---|
| Zdroj: | AMA Winter Academic Conference Proceedings. 2010, Vol. 21, p399-399. 1p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|