PRODUCT PLACEMENT IN THE MOVIES: FROM DAWN TILL DUSK?
| Autor: | Erenburg, Grigori1, Karniouchina, Ekaterina V.1 karniouc@chapman.edu, Uslay, Can1 |
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| Zdroj: | AMA Winter Academic Conference Proceedings. 2010, Vol. 21, p348-349. 2p. |
| Databáze: | Business Source Ultimate |
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