A CONCEPTUAL FRAMEWORK OF HOW PRODUCT DESIGN IMPACTS CONSUMER PERCEPTIONS AND MARKET-BASED PERFORMANCE.
| Autor: | Townsend, Janell D.1 townsend@oakland.edu, Montoya, Mitzi M.2 |
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| Zdroj: | AMA Winter Academic Conference Proceedings. 2010, Vol. 21, p346-347. 2p. |
| Databáze: | Business Source Ultimate |
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