BUSINESS STRATEGIES OF TREACY AND WIERSEMA: THE IMPACT OF MARKETING CAPABILITIES AND PRODUCT LIFE CYCLE.
| Autor: | Mühlmeier, Silke1 silke.muehlmeier@unisg.ch, Erz, Antonia1, Tomczak, Torsten1, Jenewein, Wolfgang1 |
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| Zdroj: | AMA Winter Academic Conference Proceedings. 2009, Vol. 20, p369-370. 2p. |
| Databáze: | Business Source Ultimate |
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