I DON'T SMOKE, SO I AIN'T HAVE TO LISTEN? A CROSS-CULTURAL EXPLORATION OF THE EFFECTS OF ANTISMOKING MESSAGES ON NON-SMOKERS' ELABORATION.

Autor: Walsh, Gianfranco1 walsh@uni-koblenz.de, Hassan, Louise May2, Edward Man Kee Shiu3
Zdroj: AMA Winter Academic Conference Proceedings. 2009, Vol. 20, p49-50. 2p.
Databáze: Business Source Ultimate