Celebrity Impact- A Model of Celebrity Endorsement.
| Autor: | Sonwalkar, Jayant1, Kapse, Manohar2, Pathak, Anuradha3 |
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| Zdroj: | Journal of Marketing & Communication. May2011, Vol. 7 Issue 1, p34-40. 7p. 1 Diagram, 4 Charts. |
| Databáze: | Business Source Ultimate |
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