The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels.
| Autor: | Heide, Jan B.1, John, George2 |
|---|---|
| Zdroj: | Journal of Marketing. Jan88, Vol. 52 Issue 1, p20-35. 16p. 2 Diagrams, 10 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|