Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy.
| Autor: | Varadarajan, P. Rajan1, Menon, Anil2 |
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| Zdroj: | Journal of Marketing. Jul88, Vol. 52 Issue 3, p58-74. 17p. 1 Diagram, 3 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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