The Numerical Comparative Scale: An Economical Format for Retail Image Measurement.
| Autor: | Golden, Linda L.1, Albaum, Gerald2,3, Zimmer, Mary4 |
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| Zdroj: | Journal of Retailing. Winter87, Vol. 63 Issue 4, p393. 18p. 5 Charts. |
| Databáze: | Business Source Ultimate |
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