Communication and Control Processes in the Delivery of Service Quality.
| Autor: | Zeithaml, Valarie A.1, Berry, Leonard L.2, Parasuraman, A.3 |
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| Zdroj: | Journal of Marketing. Apr88, Vol. 52 Issue 2, p35-48. 14p. 2 Diagrams, 4 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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