A Scale for Source Credibility, Validated in the Selling Context.

Autor:	Simpson, Edwin K.1, Kahler, Ruel C.2
Zdroj:	Journal of Personal Selling & Sales Management. Fall/Winter80/81, Vol. 1 Issue 1, p17. 9p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu