The Influence of Friends on Consumer Spending: The Role of Agency-- Communion Orientation and Self-Monitoring.
| Autor: | Kurt, Didem1, Inman, J. Jeffrey2, Argo, Jennifer J3 |
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| Zdroj: | Journal of Marketing Research (JMR). Aug2011, Vol. 48 Issue 4, p741-754. 14p. 6 Charts, 4 Graphs. |
| Databáze: | Business Source Ultimate |
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