TROUBLING SUCCESSES AND GOOD FAILURES: Successful New Product Development Requires Five Critical Factors.
| Autor: | Connell, Jim, Edgar, Gary C., Olex, Bill, Scholl, Robin, Shulman, Todd, Tietjen, Russ |
|---|---|
| Zdroj: | Engineering Management Journal. Dec2001, Vol. 13 Issue 4, p35. 5p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|