Factors Affecting Industrial Goods Buying Decision Making in a Manufacturing Company.

Autor: Hassan, Sallaudin1 sallaudin@venture.sg, Hamid, Abu Bakar Abd2 m-abakar@utm.my, Muhammad, Nik Maheran N.3 nmaheran@kelantan.uitm.edu.my, Rahman, N. M. Naziman Na3 Naziman925@kelantan.uitm.edu.my
Zdroj: Journal of Marketing & Management. Nov2010, Vol. 1 Issue 1, p1-20. 20p. 11 Charts.
Databáze: Business Source Ultimate