NEW CAMPAIGNS OF TOURISM PROMOTION AND MARKETING. THE IMPORTANCE OF SPECIALIZATION IN THE IMAGE OF EUROPEAN BROCHURES.
| Autor: | Bendito, Víctor V. Fernández1 vfernandez@cesfelipesegundo.com, Ramírez, Antonio Mihi2 amihi@ugr.es |
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| Zdroj: | Economics & Management. 2011, Vol. 16, p1225-1230. 6p. 1 Chart, 2 Graphs. |
| Databáze: | Business Source Ultimate |
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