Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self.
| Autor: | Malär, Lucia1, Krohmer, Harley2, Hoyer, Wayne D3, Nyffenegger, Bettina1 |
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| Zdroj: | Journal of Marketing. Jul2011, Vol. 75 Issue 4, p35-52. 18p. 1 Diagram, 4 Charts. |
| Databáze: | Business Source Ultimate |
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