Enough Is Enough! The Fine Line in Executing Multichannel Relational Communication.

Autor:	Godfrey, Andrea1, Seiders, Kathleen2, Voss, Glenn B3
Zdroj:	Journal of Marketing. Jul2011, Vol. 75 Issue 4, p94-109. 16p. 5 Charts, 4 Graphs.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu