Beyond Plain Vanilla: Modeling Joint Product Assortment and Pricing Decisions.
| Autor: | Draganska, Michaela1 draganskamichaela@gsb.stanford.edu, Mazzeo, Michael2 mazzeo@kellogg.northwestern.edu, Seim, Katja3 kseim@wharton.upenn.edu |
|---|---|
| Zdroj: | Working Papers (Faculty) - Stanford Graduate School of Business. 2008, preceding p1-51. 53p. 2 Diagrams, 11 Charts, 6 Graphs. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|