Hedonic and Functional Shopping Values and Everyday Product Purchases: Findings from the Indian Study.
| Autor: | Deli-Gray, Zsuzsa, Gillpatrick, Tom1, Marusic, Mira2, Pantelic, Darko3, Kuruvilla, Shelja Jose4 |
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| Zdroj: | International Journal of Business Insights & Transformation. Oct2010-Mar2011, Vol. 4 Issue 1, p65-70. 6p. 1 Illustration, 8 Charts. |
| Databáze: | Business Source Ultimate |
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