Positive Affect, Intertemporal Choice, and Levels of Thinking: Increasing Consumers' Willingness to Wait.

Autor:	Pyone, Jin Seok1, Isen, Alice M2
Zdroj:	Journal of Marketing Research (JMR). Jun2011, Vol. 48 Issue 3, p532-543. 12p. 6 Graphs.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu