Seeing Ourselves in Others: Reviewer Ambiguity, Egocentric Anchoring, and Persuasion.
| Autor: | Naylor, Rebecca Walker1, Lamberton, Cait Poynor2, Norton, David A3 |
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| Zdroj: | Journal of Marketing Research (JMR). Jun2011, Vol. 48 Issue 3, p617-631. 15p. 5 Charts, 4 Graphs. |
| Databáze: | Business Source Ultimate |
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