Balancing Risk and Return in a Customer Portfolio.

Autor:	Tarasi, Crina O1, Bolton, Ruth N2, Hutt, Michael D3, Walker, Beth A4
Zdroj:	Journal of Marketing. May2011, Vol. 75 Issue 3, p1-17. 17p. 3 Charts, 5 Graphs.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu