IMC 20 Years After: A Second Look at IMC Definitions.
| Autor: | Kliatchko, Jerry1 |
|---|---|
| Zdroj: | International Journal of Integrated Marketing Communications. Fall2009, Vol. 1 Issue 2, p7-12. 6p. 2 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Kliatchko, Jerry1 |
|---|---|
| Zdroj: | International Journal of Integrated Marketing Communications. Fall2009, Vol. 1 Issue 2, p7-12. 6p. 2 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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