The Evolution (Revolution) of Social Media and Social Networking as a Necessary Topic in the Marketing Curriculum: A Case for Integrating Social Media into Marketing Classes.
| Autor: | Dickey, Irene J.1, William F. Lewis1 |
|---|---|
| Zdroj: | Society for Marketing Advances Proceedings. 2010, p140-143. 4p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|