PREDICTING AND EXPLAINING COMPLAINT INTENTION AND BEHAVIOUR OF MALAYSIAN CONSUMERS: AN APPLICATION OF THE PLANNED BEHAVIOUR THEORY.
| Autor: | Wenjie Zhao, Othman, Md. Nor |
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| Zdroj: | Advances in International Marketing. 2010, Vol. 9 Issue 21, p229-252. 24p. |
| Databáze: | Business Source Ultimate |
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