Defining the Domain of Perceived Environmental Uncertainty: An Exploratory Study of Senior Marketing Executives.
| Autor: | Ashill, Nicholas J.1 Nicholas.Ashill@vuw.ac.nz, Jobber, David2 |
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| Zdroj: | Journal of Marketing Management. Jul2001, Vol. 17 Issue 5-6, p543-558. 16p. |
| Databáze: | Business Source Ultimate |
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