Customers' Perception of Relationship Marketing as a Strategic Tool in the Nigerian Food and Beverages Industry.
| Autor: | Dixon-Ogbechi, Bolajoko Nkemdinim1, Haran, Elizabeth M.2, Aiyeku, Joseph2 |
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| Zdroj: | Journal of Management Policy & Practice. 2010, Vol. 11 Issue 5, p124-132. 9p. |
| Databáze: | Business Source Ultimate |
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