THE EFFECT OF RETAILER COMMUNICATION ON CUSTOMER ADVOCACY: THE MODERATING ROLE OF TRUST.
| Autor: | Walz, Anna M.1, Celuch, Kevin G.2 |
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| Zdroj: | Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior. 2010, Vol. 23, p95-110. 16p. |
| Databáze: | Business Source Ultimate |
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