MANAGING SATISFACTION IN THE AUTOMOTIVE INDUSTRY: THE ECONOMICS OF SAVING EXPECTED DEFECTORS.
| Autor: | Dillard Jr., John E.1, Bates, Donald L.1 |
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| Zdroj: | Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior. 2010, Vol. 23, p83-94. 12p. |
| Databáze: | Business Source Ultimate |
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