PROCTER & GAMBLE'S COMEBACK PLAN The colossus of Cincinnati is scoring in orange juice and other new markets, and defending its turf with tactics it used to consider un-P&G. It no longer disdains me-too products and bargain brands, and has got off ...

Autor:	Saporito, Bill, Hutton, Cynthia
Zdroj:	Fortune. 2/4/1985, Vol. 111 Issue 3, pN.PAG. 5p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu