Google or Googol? How Meanings of Sound and Spelling Processes Influence Evaluations for Brand Names.

Autor:	Luna, David1, Carnevale, Marina1, Lerman, Dawn2
Zdroj:	Advances in Consumer Research. 2010, Vol. 37, p860-862. 3p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu