The Influence of Program Context Intensity: An Examination of Television Advertising During War News.
| Autor: | Aiken, K. Damon1 kaiken@mail.ewu.edu, Malkewitz, Keven1 kmalkewitz@wou.edu |
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| Zdroj: | Journal of Current Issues & Research in Advertising (CTC Press). Fall2010, Vol. 32 Issue 2, p27-39. 13p. 1 Color Photograph, 1 Chart, 3 Graphs. |
| Databáze: | Business Source Ultimate |
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