EXPLORING LOYALTY IN MOBILE INFORMATION SERVICES: THE ROLE OF SOUND AMUSEMENTS.

Autor: Kondo, Fumiyo N.1 kondo@sk.tsukuba.ac.j, Hirata, Jiro2, Akter, Shahriar3
Zdroj: International Journal of Mobile Marketing. Jun2010, Vol. 5 Issue 1, p125-140. 16p. 4 Diagrams, 4 Charts.
Databáze: Business Source Ultimate