The effect of ageing and time horizon perspective on consumers' response to promotion versus prevention focus advertisements.
| Autor: | Codruta Micu, Camelia1 (AUTHOR) cmicu@mail.fairfield.edu, Chowdhury, Tilottama G.2 (AUTHOR) |
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| Zdroj: | International Journal of Advertising. 2010, Vol. 29 Issue 4, p621-642. 22p. 1 Chart. |
| Databáze: | Business Source Ultimate |
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