THE IMPACT OF MARKET ORIENTATION ON CUSTOMER KNOWLEDGE DEVELOPMENT AND NPD SUCCESS.
| Autor: | CHANG, TSUN-JIN1 stevechg@mail3.kh.usc.edu.tw, CHEN, WEN-CHIANG1 wchen_vic@mail3.kh.usc.edu.tw, LIN, LING ZHONG1 kmm@mail.kh.usc.edu.tw, CHIU, JAMES SHAN-KOU1 james.a960420@msa.hinet.net |
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| Zdroj: | International Journal of Innovation & Technology Management. Dec2010, Vol. 7 Issue 4, p303-327. 25p. 1 Diagram, 5 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
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