Category- Versus Brand-Level Advertising Messages in a Highly Regulated Environment.

Autor:	Kolsarici, Ceren1, Vakratsas, Demetrios2
Zdroj:	Journal of Marketing Research (JMR). Dec2010, Vol. 47 Issue 6, p1078-1089. 12p. 4 Charts, 4 Graphs.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu