An empirical study on the decision-making styles of the Chinese peasant consumers.
| Autor: | Li Baoku1 libk2@sem.tsinghua.edu.cn, Zhai Cuixia1, Bao Weimin1 |
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| Zdroj: | Journal of Consumer Marketing. 2010, Vol. 27 Issue 7, p629-637. 9p. |
| Databáze: | Business Source Ultimate |
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