Chapter 7: Permanent Effects.
| Autor: | Neslin, Scott A.1 scott.a.neslin@dartmouth.edu, van Heerde, Harald J.2 heerde@waikato.ac.nz |
|---|---|
| Zdroj: | Foundations & Trends in Marketing. 2009, Vol. 3 Issue 4, p232-239. 8p. 3 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|