Chapter 2: Basic Model Without Dynamic Effects.
| Autor: | Neslin, Scott A.1 scott.a.neslin@dartmouth.edu, van Heerde, Harald J.2 heerde@waikato.ac.nz |
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| Zdroj: | Foundations & Trends in Marketing. 2009, Vol. 3 Issue 4, p181-184. 4p. 1 Graph. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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