Relationship Marketing in Organizational Markets: When is it Appropriate?
Autor: | Blois, Keith J.1 |
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Zdroj: | Journal of Marketing Management. Jan-Apr1996, Vol. 12 Issue 1-3, p161-173. 13p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |
Autor: | Blois, Keith J.1 |
---|---|
Zdroj: | Journal of Marketing Management. Jan-Apr1996, Vol. 12 Issue 1-3, p161-173. 13p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |