How Complementarity and Substitution Alter the Customer Satisfaction-Repurchase Link.
| Autor: | Voss, Glenn B.1, Godfrey, Andrea2, Seiders, Kathleen3 |
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| Zdroj: | Journal of Marketing. Nov2010, Vol. 74 Issue 6, p111-127. 17p. 4 Charts, 2 Graphs. |
| Databáze: | Business Source Ultimate |
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