Inequality in the utility of customer data: Implications for data management and usage.
| Autor: | Even, Adir1, Shankaranarayanan, G2, Berger, Paul D.3 pberger@bentley.edu |
|---|---|
| Zdroj: | Journal of Database Marketing & Customer Strategy Management. Mar2010, Vol. 17 Issue 1, p19-35. 17p. 2 Charts, 6 Graphs. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|