A NEW WELTANSCHAUUNG: AN INTEGRATION OF MARKETING THEORY AND PRACTICE.
| Autor: | James Randall, E., Miles, Morgan P. |
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| Zdroj: | Journal of Marketing Theory & Practice. Fall92, Vol. 1 Issue 1, p1. 8p. 1 Diagram, 1 Chart. |
| Databáze: | Business Source Ultimate |
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