How Important Are Brands? A Cross-Category, Cross-Country Study.
| Autor: | Fischer, Marc1, Völckner, Franziska2, Sattler, Henrik3 |
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| Zdroj: | Journal of Marketing Research (JMR). Oct2010, Vol. 47 Issue 5, p823-839. 17p. 1 Diagram, 6 Charts. |
| Databáze: | Business Source Ultimate |
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