Internet Ad Buys--What Reach and Frequency do They Deliver?
| Autor: | Wood, Leslie1 |
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| Zdroj: | Journal of Advertising Research. Jan/Feb98, Vol. 38 Issue 1, p21-28. 8p. 1 Black and White Photograph, 1 Diagram, 9 Graphs. |
| Databáze: | Business Source Ultimate |
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