Location, Location, Location: Insights for Advertising Placement on the Web.

Autor: Shamdasani, Prem N.1 fbaps@nus.edu.sg, Stanaland, Andrea J. S.1 andrea@nus.edu.sg, Tan, Juliana1 fbapO287@nus.edu.sg
Zdroj: Journal of Advertising Research. Jul/Aug2001, Vol. 41 Issue 4, p7-21. 15p. 1 Color Photograph, 1 Diagram, 3 Charts, 2 Graphs.
Databáze: Business Source Ultimate
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